Hi, I'm Marcin.
I design conversion-focused websites and digital products for SaaS companies, startups and growing brands — combining UX, analytics and visual design to turn ideas into measurable results.
I'm Marcin Nawrocki, a Web & UI/UX Designer based in Wrocław, Poland. I specialize in web design, SaaS product design, design systems and brand identity.
I combine visual design with UX thinking, analytics and conversion data to create digital experiences that are clear, useful and built to support business goals.
During 10+ years of professional experience, I have worked on projects for brands including 3M, Amazon, LiveChat, Poland Volleyball, Skanska and Echo Investment.
After hours, I explore new places with my drone.
📊 analyzing traffic, funnels and conversion in Google Analytics and Piwik PRO
👀 understanding user behavior with Hotjar and FullStory
🖌️ designing websites, SaaS products and design systems in Figma
✨ building visual identities and scalable brand systems
📘 continuously improving workflows, tools and implementation skills
2019+
at LiveChat / SaaS Product
2015 - 2019
at Follow.Vision / Creative Agency
2014 - 2015
at IT4B / Software House
2010 - 2015
at own company / Freelance
Visual design for websites, SaaS products and digital campaigns — built to make interfaces clearer, brands more distinctive and communication more consistent.
Brand identity systems that connect strategy, visual language and digital touchpoints into one consistent experience.
Conversion-focused websites and landing pages for SaaS companies, startups and growing brands, combining UX, information architecture, analytics and visual design.
Explore selected website, product UI and visual design work from my portfolio on Dribbble.
Artykuły o projektowaniu stron, UX i konwersji — z perspektywy 10+ lat doświadczenia.
Need a website, landing page, SaaS product or design system? Tell me what you are building.
